Calii was founded in early 2019, to connect farmers directly to consumers in Mexico. By condensing and automating this supply chain, Calii not only ensured fresher produce for consumers in large cities in Mexico, they also brought costs down by up to 30%.
Launched with the consumer in mind, Calii’s app was set up to take orders from individuals and households, and accept cash or credit card payments. In an unsurprising turn of events, restaurants and retailers quickly learned of Calii’s reputation for delicious fruits and veggies and started buying from them too—and buying in bulk. They also consistently turned into repeat customers.
Just one little problem... the Calii platform wasn’t really made for business buyers.