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Omni-Channel Matching enables you to securely identify a customer across purchase touch points and monetize your data insights by delivering a superior loyalty experience.
Contact UsKnow Your Customer at Every Touchpoint with VGS
Without an unified customer view, you are missing opportunities to drive loyalty, reduce fraud, and simplify reconciliation
VGS Omni-Channel Matching maps fragmented consumer data from multiple processors and channels to a vendor-agnostic, omni-channel alias.
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>95% Match Rate
We achieve >95% match rates compared to industry standard fuzzy approaches of ~45% by using payment instruments like cards or bank accounts to receive, secure and process mass volumes of payments data into unique aliases while keeping their customers PCI-compliant.
Unified Customer View
A holistic consumer behavior profile consolidates data across multiple processors and enables an omni-channel view of payments activity across modes and geographies.
Robust Data Utility
Develop deep insights to deliver, measure and iterate on highly personalized experiences and targeted cross-channel marketing, such as using location data to send a coupon when a customer is near a store.
Fraud Protection
Prevent malicious actors when you close the gaps between incomplete and difficult to reconcile datasets and replace multiple records across data types and formats with a single alias.
Learn how a global fast food chain securely supercharged their CRM with VGS Omni-Channel Matching
Improve Loyalty, Anti-Fraud, and Omni-Channel User Experience
Omni-Channel Matching enables deep cross-channel insights to effectively target customers with optimal offers, incentives, and loyalty rewards and offer a superior omni-channel experience.
No Additional Security Overhead
You have no exposure to sensitive PCI info, nor PII data privacy issues from CCPA and GDPR. Neither do you face an increase in security and compliance overhead.
Continued Compliance Protection
Systems stay compliant and insulated since raw data is intercepted before it hits servers and replaced with aliased versions. No additional sensitive data ever touches your system.
Easy Implementation
No infrastructure changes needed to the CRM or customer analytics systems.
