Without an unified customer view, you are missing opportunities to drive loyalty, reduce fraud, and simplify reconciliation
VGS Omni-Channel Matching maps fragmented consumer data from multiple processors and channels to a vendor-agnostic, omni-channel alias.Contact Us
>95% Match Rate
We achieve >95% match rates compared to industry standard fuzzy approaches of ~45% by using payment instruments like cards or bank accounts to receive, secure and process mass volumes of payments data into unique aliases while keeping their customers PCI-compliant.
Unified Customer View
A holistic consumer behavior profile consolidates data across multiple processors and enables an omni-channel view of payments activity across modes and geographies.
Robust Data Utility
Develop deep insights to deliver, measure and iterate on highly personalized experiences and targeted cross-channel marketing, such as using location data to send a coupon when a customer is near a store.
Prevent malicious actors when you close the gaps between incomplete and difficult to reconcile datasets and replace multiple records across data types and formats with a single alias.
No Additional Security Overhead
You have no exposure to sensitive PCI info, nor PII data privacy issues from CCPA and GDPR. Neither do you face an increase in security and compliance overhead.
Continued Compliance Protection
Systems stay compliant and insulated since raw data is intercepted before it hits servers and replaced with aliased versions. No additional sensitive data ever touches your system.
No infrastructure changes needed to the CRM or customer analytics systems.