Dubbed “CCPA 2.0,” a proposed initiative called the California Privacy Rights Act (CPRA) is gaining traction – and will likely make an appearance on the November 2020 ballot in California.

The original legislation, the California Consumer Privacy Act (CCPA), only came into effect on January 1, 2020, but we are already seeing potential changes to this data privacy regulation looming on the horizon. If passed, these proposed changes like CPRA could mean businesses will need to further beef up their data security measures.